Marketing material/strategy

Mauricio Mauad Menegaz Filho mmauad at gmail.com
Fri Oct 26 22:14:21 UTC 2007


2007/10/26, Felipe Balbi <felipebalbi at users.sourceforge.net>:
> Hi,
>
> On 10/27/07, Mauricio Mauad Menegaz Filho <mmauad at gmail.com> wrote:
> > Hi all!
> >
> > After reading some mails about this subject, showing the results for
> > both technical and business guys in the company I work for, I realized
> > some facts (some of then already pointed out by Roel):
> >
> > 1- the two-pager looks fine for technical people
> > 2- the two-pager looks long for business people
> > 3- the two-pager brings too much information for business people
> >     since that they will forward the e-mail for his first technical head
> >     if the thing matters (i.e. he will not access us via e-mail,
> > jabber, et cetera)
> > 4- secretaries deletes .pdf attachments usually
> > 5- secretaries actually like to buy stuff (and show their bosses what they
> >     like to buy)
>
> Agreed in all of the above.
>
> >
> > Based on this, I'd sketched a rough draft of a one page document
> > -- using our oss spirit and borrowing some stuff from the two pager
> > to not reinvent the wheel --, aimed for quick reading. Some key words
> > as _competitive_, a cool "open source ready" found on the web label,
> > and a tour de france bike competition (also found on the web and without
> > any copyright info) were used after some research with "secretary mail filters".
> >
>
> Congrats Mauricio, it looks really nice. I'd like to see this one in
> my inbox :-)
> It's quick, direct to the point, and points the "goodies" of our work.
> The "We can make it ready...     ... for free" looks perfect :-)
>
> > I think that we can adopt a twofold marketing strategy, since that
> > the business layer must approve business info disclosure anyway.
> > On the other side, we must have a strategy focusing the technical
> > people (those strongly involved into making things happen on the
> > ongoing process of driver development).
> >
> > As anything around here should (and seems to) be, feel free to
> > suggest, attack, change, and even accept the idea as is (perhaps not a
> > good idea!).
> >
> > The one-pager is on the marketing materials wiki:
>
> Once again... for me it looks really better for a first approach.
> Although the two-pager could be used for a "could you get me more info
> about your project" mail response :-)
>
> Congrats... it looks really nice.
>
> I ack this one :-D
>
> >
> > http://linuxdriverproject.org/twiki/bin/view/Main/MarketingMaterials
> >
> >
> > ---mauad
> > _______________________________________________
> > devel mailing list
> > devel at linuxdriverproject.org
> > http://driverdev.linuxdriverproject.org/mailman/listinfo/devel
> >
>
>
> In any case... I have a few comments around the text:
>
Oh, thanks for that.

> "Customers want to"... it's plural... so the verb should follow...
> wants is 3rd singular only. ;-)
> Instead of "Customers want to have business effective options.
> Customers are the owners of the market." you could use "Customers want
> to have business effective options, they own the market."
>
> The correct would be:
> "As Linux increases its market share..."
>
> there's one extra "e" in "credeential", just remove it :-D
>
>
> my 2 cents

some dollars actually ;)

> -
> Best Regards,
> Felipe Balbi
> felipebalbi at users.sourceforge.net
>

The modified version is already there.

Thanks Felipe.

---mauad



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